Xaxis // 2020

"Always learning" video & booklet

Xaxis // 2020

"Always learning" video & booklet

Agency/Studio:

Content Creatures LTD

Tasks:

To develop a range of branded characters to sit alongside a pre-existing text animation style. Then to design, rig and animate the characters and text for a new video with my colleagues at Content Creatures. Then come up with ideas and artwork to populate an accompanying booklet with the characters.

Programs:

Illustrator // After Effects // Rubberhose // Joysticks & Sliders // Premier Pro

Agency/Studio:
Content Creatures LTD

Tasks:
To develop a range of branded characters to sit alongside a pre-existing text animation style. Then to design, rig and animate the characters and text for a new video with my colleagues at Content Creatures. Then come up with ideas and artwork to populate an accompanying booklet with the characters.

Programs:
Illustrator // After Effects // Rubberhose // Joysticks & Sliders // Premier Pro

A sequence showing my animation of text and character:

A woman with a sword and cape with the text "An independent quest for knowledge". A meditating man with the text "with an open mind." One character supporting another on a ladder with the text "shared learning."

Xaxis Learning
(Watch Full Video Here)

Character line-up:

Unusually proportioned characters designed to closely match the brand.

Expression sheet:

A sheet with a small line up of silhouetted characters, followed by 10 versions of the same head showing different expressions.

An example of my Joysticks & Sliders rig:

A woman puts her hands onher hips and turns to each side, then returns back to neutral position with hands by her sides. On the left the text reads "hair, eyes, face, body turn." These labels sit beside controllers that show how the rig is animated.

Styleframes I created, based on a pre-existing text style:

Pages from the accompanying booklet:
I was given an InDesign file with the text laid out by a graphic designer. I then went through and suggested in sketch form what character/prop illustrations I thought would work for each relevant page, then artworked them:

Woman with headphones on listening to podcast and looking happy.
Man at desk surrounded by floating documents.
Woman falling through portal like Alice in Wonderland.
A woman with ideas coming from her head like fireworks.
An A-Z with accompanying illustrations of characters.